Privacy Policy

Blue Lotus Hua Hin (Thailand) Co., Ltd.


Last Updated: December 2023

1. Introduction

Blue Lotus Hua Hin (Thailand) Co., Ltd. Is the owner of the brand Banyan Thailand and operates 4 business categories namely residences for sale and rent, dining facilities and a golf course in Hua Hin.

Banyan Thailand, including our affiliates, utilize your Personal Data in order to provide you with a quality, personalized guest service experience. We are committed to safeguarding the privacy of your personal information.

This Privacy Policy has been adopted by all of the Banyan Thailand businesses. This includes the direct owners and divisions that may hold your personal information.

The term Banyan Thailand, refers to the collective businesses and divisions of Blue Lotus Hua Hin (Thailand) Co., Ltd.

The terms “we”, “us” and “our” refer to Banyan Thailand.

The terms “you”, “your” and “guest” refer to you.

2. Personal Information

Your personal information collected includes:

1. Name
2. Postal or Billing address
3. Email address
4. Telephone, mobile or fax number
5. Payment information
6. Identification such as passport or ID card details
7. Location being used
8. Device used
9. Cookies and similar technologies
10. Stay information
11. Personal preferences
12. Motions captured by CCTV via our installed CCTV when you enter our premises.

3. Use of Personal Information

In order to access certain features, content or functions of the services, for example, bookings and reservations, you may be asked to provide personal information such as your name, surname, phone number, date and place of birth, gender, residing address, e-mail address, work contact details, business title, nationality, passport, visa information, profile picture and other personal information.

Guest information will be recorded in our systems for example the dates of use of our services, any special requests made and notes regarding your service preference.

If you are an employee of a corporate account, vendor or other type of business partner, you must provide us the details of employer and/or other relevant details to ensure that you are eligible to use the relevant services.

When you purchase products and services from us, your payment information from credit, debit or other card types, including card number, expiration date and address may be collected by us and/or third-party payment processors.

Information that you provide us directly or indirectly can be through, for example, surveys and other promotions relating to our services, interaction with customer service and signing up to receive newsletters and other services and/or third-party products or services.

Your Information helps us to provide you with a better or more personalised level of service, including information and services from a third party;

Your Personal Information may also be used to:

1. provide and charge for goods and services;
2. respond to your requests for information and services including services from a third party;
3. fulfill contractual obligations to you, anyone involved in the process of making your travel arrangements such as travel agents, group travel organisation, your employer and vendors;
4. conduct market research, customer satisfaction and quality surveys, and direct marketing and sales promotions;
5. administer general record keeping;
6. meet legal and regulatory requirements;
7. test and evaluate new products and services;
8. send you marketing, promotional, emails, message and other correspondence and notifications regarding the services and the services of third party we believe that may be of interest to you;
9. assist with the detection and prevention of fraud or infringement of our or and/or any third party’s rights;
10. establish and maintain a responsible commercial relationship with you and to provide ongoing service;
11. respond to your questions, complaints, or reviews of our product or services;
12. enable our advertisers, where appropriate, to provide you with more personalised content, and track the effectiveness of certain advertising campaigns;

We can also use your personal information as is subject to this privacy policy as we believe to be necessary or appropriate as set out below:

• Under applicable law including laws outside your country of residence;
• To comply with legal process;
• To respond to requests from public and government authorities, including public and government authorities outside your country of residence;
• To enforce other terms and conditions;
• To protect our operations or those of any of our affiliates;
• To protect our rights, privacy, personnel, safety or property and/or that of our affiliates, you or others;
• To allow us to pursue available remedies or limit damages that we may sustain.

In addition, our services may include features that rely on the use of information stored on, or made available through, your mobile device. We may also ask to collect or use the specific location of your mobile device for example accessing your device GPS. If you agree to allow access to your location, you agree that we and our service provider may collect such location-based information from your device.

We may use third party services to provide mapping services that will request access to your location information.

If you access a service via a third-party platform account, for example, logging into a booking system platform, we may collect certain personal information from the third-party platform, such as your user name and other information you provided to the third-party platform in connection with your account.

You may have the ability to communicate with other users and post comments or otherwise interact with us through services that are available to the public and/or other users (e.g. posting on Facebook). We may collect any information you submit, post or provide in the course of such activities.

4. Disclosure of your personal information

Your personal information may be disclosed in connection with services that we provide.

Personal information may be shared within our company so that we can better provide services to you.

Limited personal information will be shared with third-parties involved in supplying guest services that guests have purchased to the extent necessary for the third-party to provide the service.

Personal information may be shared with third-parties retained by us to perform functions on our behalf such as booking handling, data processing or storage, guest surveys and/or research.

Personal information including details of your bookings this will not be sold or transferred to any party not involved with the provision of our services to you. We may disclose your personal information to an authorised licensee in connection with the services, including with respect to a reservation your book through us, in connection with offerings of travel related services or to our developers, or to enable an authorised licensee to market and operate the business that its licensed.

5. Use of Aggregate Information

Aggregated information is the consolidation of data relating to multiple people and cannot be directly related to any one person.

We may use a variety of third party advertising networks, data exchanges, traffic measurement service providers marketing analytics service providers and other third parties (collectively, “Third-party advertising service providers”) to, for example, serve advertisements based on our services, facilitate targeting of advertisements based on your location and aggregated data and services and platforms you have visited or used.

Such Third-party advertising service providers also enable us to, among other things, help deliver advertisements and/or other content to you for products and services that you might be interested in and to conduct research regarding the usefulness of certain advertisements to you.

Third-party advertising service providers may use their own tracking technologies to collect similar information. We do not control any third-party advertising service providers and/or their use of tracking technologies, which is instead governed by the privacy policy of any such third-party service.

Much of the personal information we process is information that you or someone acting on your behalf knowingly provides to us. However, in other instances we process personal information that we are able to infer about your based on other information you provide to us or during our interactions with you, or personal information about you that we receive from a third party. This policy also applies to the personal information about you that we receive from a third-party, unless specifically covered by such third-party’s policy.

In addition, we may receive your personal information from public databases, joint marketing partners and other third party such as your travel agent airline, credit card, social media platform.

6. Online Usage data and technical information

The services we may use include features that automatically collect certain information, which may include the unique device identifier assigned to your device, third party platform anonymous identifiers, and other information regarding your use of the services.

This information assists us in authenticating your usage and/or device, keeping track of your preferences, creating a more tailored user experience and better serving your particular interested and needs.

The services and/or third parties may use “cookies” which are small data files containing information about you that is storage on your hard drive, “embedded scrip”, “pixel tags” and other similar tracking technologies (collectively, “tracking technologies”) to collect information automatically as you interest with the services.

Such information may include “clickstream” data, the domain name of the service providing you with internet access, your device type and attributes, internet protocol (IP) address, network connection type for example wi-fi, 3G, LTE, browser type and version, operating system and platform, average time spent on the services, pages viewed, content searched for, access time and other relevant statistics, and your interactions with playlists, audio visual content, other users of the services, advertising, and products, and services which are offered, linked to or made available on or through the services.

Such information may be collected by us and/or our third-party service providers and partners. Certain tracking technologies enable us to customise your experience on the services and provided tailored recommendations, promotions, advertisement and other content relating to your specific interests. Other tracking technologies are used to make login to the services easier such as by remembering your user id and allow us to collect none specific location information.

7. Corporate reorganization/restructuring/co-branded

We understand that the security of personal information is important to you and to us, therefore, we use software that encrypt your personal information that you provide to us.

The personal information that we collect from you online is stored by us and/or our service providers on databases protected through a combination of physical and electronics access control, firewall technology and other reasonable security measures. However, the security systems cannot prevent 100% of all loss, misuse or alteration of personal information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law.

If you have reason to believe that your information with us is no longer secure, please notify us immediately in accordance with the “Contact us” or to the Information Officer at the address in Section 8.

8. Change or update your Personal Data and/or to exercise your Data Subject Rights

8.1 Subject to the applicable law, you are entitled to:

(a) request to have access to and obtain a copy of your Personal Data, and to request the disclosure of the source of the Personal Data, in the event that your Personal Data was collected without your consent;

(b) receive your Personal Data in a commonly used and machine-readable format, and to have your Personal Data in said format transmitted to another Data Controller;

(c) request that your Personal Data be deleted, destroyed or de-identified;

(d) object to the collection, use and disclosure of your Personal Data in certain circumstances, including where such Processing is for direct marketing purposes, the Processing is based on, public tasks, or legitimate interest, and the Processing is for scientific or historical research, or statistical purposes;

(e) request that the processing of your Personal Data be suspended;

(f) request that your Personal Data be corrected, updated, or completed;

(g) withdraw your consent at any time, provided that there is no other legal ground for us  to continue with the processing of your Personal Data; and

(h) lodge complaints to the competent authority. The exercise of your rights is subject to the limitations prescribed by law.

If you would like or need to change and/or update your personal information that you have provided to us, you may contact us via:

Attention to: : The Personal Data Protection Officer



Blue Lotus Hua Hin (Thailand) Co., Ltd.

68/35 Mooban Hua Na, Tambol Nong Gae,

Hua Hin, Prachuabkirikhan 77110, Thailand,

Golf: 032-616-200

Residences and Village: 032-538-888

Remark: The above email address is reserved for the contact related to the exercise of your Data Subject Rights only.

9. Retention of your information

We will maintain personal information for as long as we are required to execute by the applicable law, or for as long as necessary for the purposes described within this privacy policy.

We will delete personal information when it is no longer needed and/or take proper steps so that you can no longer be identified from it unless we need to keep your information to comply with legal or regulatory obligations to which we are subject to.

In any event, upon expiration of the maximum storage term set forth by applicable law.

10. Use of service by children

We do not sell products and/or services to individual under the age of 16 years,

Where the child is below the age of 16 years, such processing shall be lawful only if and to the extent that consent is given or authorised by the holder of parental responsibility over the child.

11. Updates to this privacy statement

We may change this privacy statement. The “LAST UPDATED” legend at the top of this page indicates when this privacy statement was last revised. Any change will become effective when we post the revised privacy statement on the Online Services. Your use of the Services following these changes means that you accept the revised privacy statement.

12. Contacting Us

If you have any questions about this privacy statement, please contact us at, or mailing address:

Blue Lotus Hua Hin (Thailand) Co., Ltd.

68/35 Mooban Hua Na, Tambol Nong Gae,

Hua Hin, Prachuabkirikhan 77110, Thailand,

Please do not include credit card or other sensitive information in your e-mail to us.

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